What It’s Like To Be An SEO Copywriter


SEO copywriters are the unsung heroes of the modern internet but SEO consultant Sydney play a major role. These are the people who create content for your website or blog that can help you rank higher in search engines like Google, Yahoo and Bing. A good SEO copywriter knows how to write content that will be interesting enough to keep readers engaged but also contains keywords that make it easier for search engines to understand what you’re trying to say. For example, “how to make spaghetti” is a keyword phrase no one would ever want on their site unless they were actually selling spaghetti—but if I were an SEO copywriter and writing about how much I love making my own pasta at home, I could include those two words in my text without being too obvious about it (and hope that “spaghetti” ends up somewhere deep within).

You get to combine knowledge about marketing, writing and tech.

So, what are the things you need to be able to do?

  • You have to have a good understanding of SEO. This means you have studied and understand how search engines work, and can apply that knowledge when writing your content.
  • You have to be able to write good copy. That is, write well for humans – not just for computers! Your content needs to be easy-to-understand and engaging for readers so they will want to read more of it (and hopefully buy something).
  • You need technical skills, such as working with WordPress or other CMS systems (content management systems). The technical side of SEO isn’t very hard once you get used to it, but it’s important that if there’s an issue we can fix together in our office instead of having you waste your time trying everything on your own first before contacting us again later with nothing new except “it still doesn’t work”. And don’t forget: we’ll probably also ask questions about things like which typeface works best with certain fonts / colors etc., so keep those handy too!
  • Communication skills are important because this job involves both working within teams alongside other writers/employees who may not share all their knowledge right away but rather teach them over time instead; plus communicating directly with clients who expect high quality work from their agencies – which includes yours 🙂 This means being able does both written communication through emails/chat programs like Skype etc., as well as verbal conversation via phone calls/Skype calls when necessary.”

SEO Copywriter education

As a SEO copywriter, you’ll be tasked with writing content that is optimized for search engines. To do this, you’ll need to know:

  • What search engine optimization (SEO) is.
  • How to write good copy.
  • The basics of marketing and advertising.
  • Some understanding of technology and how it can help your clients achieve their goals.

SEO Copywriting Jobs

SEO copywriting jobs are plentiful, and it’s not hard to find one. There are tons of companies hiring SEO copywriters!

If you’re interested in starting an SEO copywriting career, the first thing you want to do is research the field. You could try reading books or taking classes on SEO and content marketing. Or, if you prefer hands-on learning, look for a part-time job as an SEO intern at your local company or blog. Learning firsthand how companies like to communicate with potential customers will give you valuable experience that will help when applying for more permanent positions later on.

Once you’ve got some experience under your belt and feel confident about writing for online audiences, it’s time to start looking for jobs!

These days there are three main ways that people get hired as SEO writers: freelance gigs (where they make their living only from clients), full-time jobs with an employer (who may also commission them occasionally), or working directly with an agency as a salaried employee (which usually means higher pay).

How to become an SEO Copywriter

You may be wondering how to become an SEO copywriter. You might even be worried that there’s a lot of competition in the field and no easy way to get started. The good news is that anyone can do it, as long as they have the right information. To figure out what you need to know, check out these tips:

  • Learn how Google works. If you want to write for SEO purposes, it’s important that you understand how search engines like Google work. You don’t have to go through years of schooling and then pass some kind of test before you can start working as an SEO Copywriter—it’s more about practical experience than formal education at this point—but you should know some basic principles about how search engine algorithms work so that when someone wants content written specifically around them (which happens quite often), they’ll know what questions to ask themselves before getting started on their project with one particular writer instead of another one who doesn’t understand these things very well yet but has been doing this job longer than many others might not realize just yet.)

SEO copywriters are a great asset to any business looking to improve their search engine rankings.

SEO copywriters are a great asset to any business looking to improve their search engine rankings.

SEO copywriters are the bridge between SEO and content marketing. They are the ones who write the content that ranks your site and gets you traffic.


There’s no denying that SEO copywriters are a valuable resource for any business looking to improve its search engine ranking. They know how to write content that engages readers and helps their website rank higher in Google’s SERP; they also know how to keep up with the latest trends in the industry so they can stay ahead of the competition. If you think this might be an interesting career path for yourself, don’t hesitate to reach out today! We’re always looking for new team members at our agency.