Details: Facebook is still king when it comes to social media platforms, with the latest figures showing that there are now a billion people using it every month.
Twitter continues to grow as an effective platform for business and is becoming increasingly popular as a direct link between businesses and customers. There are many Twitter users who are interested in companies, products or services and want to keep up to date with them so they are more than happy to follow businesses on Twitter where ever possible.
LinkedIn has been steadily creeping up in popularity for some time now with businesses, both big and small using it as a way of connecting with other businesses and potential customers.
YouTube has continued to grow year on year and is used by many people worldwide as a platform for sharing videos of all sorts of different things. You can watch music videos, cooking shows, tutorials on how to do things or just funny clips that have been put together by individuals or companies.
No matter the industry, social media is quickly becoming a necessity. It is particularly prevalent in technology, where Facebook and Twitter remain firmly entrenched as the two main players. Nonetheless, newer social networks such as Tumblr, Pinterest, and Instagram are making their own marks on the industry. Social media is a great way to reach new customers. It allows you to connect with your audience and can improve brand awareness.
Social Media is one of the most important tools for a business today. It creates more engagement, builds a brand and improves customer service. But with a lot of social media tools online, it becomes difficult to choose the right one. For marketers, choosing the right tool in itself is already a big task. Here are some social media tools that will make your work easier in 2022. Learn more about the best social media tools this year.