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10 Tips for Safer Web Surfing

If you spend a lot of time on the web, then full protection is necessary. Below, I have listed ten tips on how to make web surfing safer.

Tip number 1. Do not walk on suspicious links.If you received a letter from your bank with a proposal to update the password, or from a website “abccdee.com” received a new message notification, do not rush to open the suggested links. Instead, it is possible to see abccdee.com, abcdee.com or abccdee.com the difference is only one letter, and many do not even notice. If you follow this link, in the worst case, your PC can pick up a serious virus.

Tip number 2. Trust the anti-spam filters, e-mail. As anti spam filters, they filter almost all the letters, cheating lure you to a particular site hacking. And even if you still received a letter with a message about winning a million pounds, do not throw happily on the wall, shouting “I’m rich!” These messages reached to hundreds of thousands of users around the world every day. If they start paying then country such as Britain would be ruined for a long time, paying a million for each winner.

Tip number 3. Install a comprehensive protection system. You should install antivirus, firewall, anti-spam filter and a couple of modules for the full protection of your computer. At present, the most popular antivirus is Kaspersky Internet Security, ESET Smart Security, Symantec Norton and a dozen others. Do not skimp on these systems. $50-70 for an annual license cannot be compared with the loss of important information, which can happen due to an insufficient level of protection for your PC and do not forget to regularly update the signatures database. It is best to configure the program to update automatically.

Tip number 4. Use the browsers Mozilla Firefox, Google Chrome and Apple Safari. A survey shows that number of worms and malicious scripts are written for Internet Explorer and Opera. The first still holds the top spot in the popularity rating of 67% of their users, but only because it is built into Windows. Opera is very popular in Europe and Russia because of its convenience, and the ghost actually a large number of settings.

Tip number 5. Do not believe the proposals to read other people’s messages or SMS. You are offered something that violates someone’s private space is supposedly a great secret. People are curious and trusting, too trusting and that sometimes leads to big troubles. Remember one simple thing, there are no freebies. None of the mobile operator will not allow the ability to view transcripts of calls was made available to anybody over the Internet.

Tip number 6. Buy Apple Mac. “Mac” is considered the most secure computers because of its low prevalence compared to the PC, but also because of a different architecture. Mac’s are popular with people who work in the advertising and creative industries. Freelance storyboard artist’s like Dean Mortensen love the fact that his Mac doesn’t get targeted by hackers like PC’s are prone to.

Tip number 7. Use licensed software. If you have just downloaded straight from the cracker program, run it and deliberately ignore the warning antivirus, be prepared for the fact that you can settle the trojan on your computer. Moreover, the program is popular, the higher the probability. On the other hand, anti-virus software is sometimes falsely react and quite harmless burglars. In general, it is better not to risk it.

Tip number 8. Shop only at trusted online stores. If you love to shop online with a credit card, the store must be completely safe. If it’s a little-known shop, it is best to check it out before you leave any financial information out there. The easiest way is to write the name or URL in search engines and see what other people write about this store. The second way is set the Netcraft Toolbar (for Mozilla Firefox and Internet Explorer). This is a small free addition to your browser will show a potentially dangerous site, and will block access to known scam site (database updated constantly).

Tip number 9. Regularly install software updates. Microsoft officials regularly warn that their new Internet Explorer is more secure than previous. The timely installation of updates is recommended for all of programs not just browsers, although the other software.

Tip number 10. Beware of downloadable files on the Internet. There is no guarantee that by downloading the program, even in the well-known and respected site, you cannot hook to another trojan. New viruses come out faster than the protection from them, and anti-virus software sites could “miss the” next cunning virus. Especially dangerous to download files from peer to peer networks, and bring them on a flash drive nowhere.
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Article Source: http://EzineArticles.com/expert/Sunny_Gandhi/1334394

The Truth About Pilates Instructor Certification

Have you ever wondered what is behind the claims made by Pilates instructors? Are they really certified? Do they have any formal training? Are they qualified to teach you how to exercise? Pilates teacher training Sydney certification is a hot topic. It’s also a contentious one, as anyone who has undertaken the Pilates certification process can tell you.

You can read more about those controversies elsewhere; here we will try to give you some objective information about the Pilates certification process, and why some people feel it lacks rigor and transparency. Trying to find out what happens during Pilates instructor training reveals some surprising and disturbing facts: there is no national certifying body that sets standards or monitors instructor-training programs; anyone can claim to be an instructor; and there are very few standards for instructors, even those who have gone through an instructor-training program.

You want to know if you should go to Pilates instructor training. Here’s how it works. You show up at the studio and they give you a video to watch. It shows an instructor demonstrating the exercises on an attractive young woman who is already in perfect form. We call this “the Happy Body” and it makes us feel inadequate and frustrated. The instructor speaks in a soothing voice and measures her remarks so that we can understand everything, even though we have absolutely no idea what we’re doing. Inevitably someone will say: “I don’t care about her form — she’s too thin.”

But it doesn’t matter what her form is like; the point is that she’s beautiful and has a good body. You can’t put those two things together or even think of them as separate; they are one thing, the point of the whole exercise. The camera will linger lovingly on her abdomen, her shoulders, her calf muscles, but when it comes to your body, the camera pulls back out of range.

Pilates instructor certification has been getting a lot of press lately, with some instructors charging as much as $8,000 to take the course. Is the certification worth it? Pilates is a method of exercise created by Joseph Pilates in the early part of the 20th century. It gained popularity after being featured in several movies, including “The Red Shoes” and “Funny Face.” Pilates Instructor Certification is a program designed by Stott Pilates to provide new instructors with the basic information needed to begin teaching Pilates classes.

The program consists of five modules, each focusing on one aspect of becoming a Pilates instructor. There are four modules that must be completed before taking an exam that consists of questions from all five modules. The fifth module is optional, and focuses on specific training for pregnant women and clients with back problems.

Despite the popularity of Pilates, it is still little known in the fitness industry. A common misconception about Pilates is that it is an easy certification to obtain. Having taught many of these courses, I can tell you they are anything but easy. The truth is that most people who want to teach Pilates have no business being Pilates instructors. Yet, because there are still so few legitimate instructors available, most studios are willing to take just about anyone with a pulse.

A lot of people who want to be Pilates instructors have no business being instructors. Yet because the demand for these courses is high, they are often able to find jobs teaching anyway. I have seen so many people start this training only to quit in frustration midway through, whether it be due to scheduling conflicts or lack of motivation or some other reason. Pilates may not require as much skill as other forms of exercise like weight lifting or aerobics, but teaching takes knowledge that cannot be learned in a weekend course.

I don’t like Pilates certification. I think it’s a waste of money and time, and I think you should feel free to ignore it. But I know why people go for it: they think it’s the only way to get a job teaching Pilates. That’s not true. There are two ways to teach Pilates. One is to get certified by a recognized Pilates organization, the other is to start teaching on your own.

Which way you choose doesn’t make any difference in what you teach, or how good you are at teaching, or how many clients you get, or whether or not they are satisfied with your work. If you are good at explaining the principles of what you are doing, if you can help clients improve their abilities in a way that they can feel, then whether or not you have certification shouldn’t matter. For certification you may check https://www.polestarpilates.edu.au/

The Impact of Social Media Marketing on Tourism

Introduction

Lebanon’s area is ranked 170th in the world (CIA, 2014). It is smaller than the size of Connecticut, one of the smallest states in in America. Moreover, Lebanon is one of the few democratic countries in the Middle East region. Regarding its economy, Lebanon is a free market economy and has a very long tradition of laissez-faire economics. In addition to its coastal location on the Eastern Mediterranean coast, Lebanon is considered as the central ‘window’ of the Middle East to Europe, North Africa, and the rest of the world. Because of this, its economy has gone through some very prosperous times and was even once called the ‘Paris’ of the Middle East before the nation’s 15 year-long bloody civil war which ended in 1990. As a social media Sydney agency we have 5 years of dedicated social media marketing expertise, we know what it takes for social media marketing to have a measurable impact on a business’ growth, it’s all about the strategy we implemented.

Also, although Lebanon is tiny, it is also one of the most diverse nations in the world. Christians, Muslims, Druze, and other minority sects are spread all over the small nation and even Lebanon’s political system is based on sectarian power sharing.

However, this diversity had played a pivotal role in the nation’s problems. This diversity was a necessary condition of the country’s sectarian civil war and currently plays an important role in its political paralysis, although other factors (mainly foreign) are to blame as well. There is currently no acting President and the country’s rival political parties keep bickering and preventing rather than facilitating the country’s development.

Furthermore, Lebanon’s proximity to Israel has made it a foreign policy/proxy battleground for foreign nations, each using Lebanon for its own selfish ends.

The sad political realities of the country have significantly hurt the country’s economy. Also, since Lebanon is a service-based economy, this particular sector has taken the largest hit.

Tourism plays a significant role in the nation’s economy. According to the Lebanese Ministry of Economy & Trade (MOET), “Tourism has long been one of Lebanon’s leading economic sectors” (Economic Research Unit, 2010).

Furthermore, The World Travel & Tourism Council estimated that the travel & tourism sector in Lebanon contributed over $4 billion dollars in 2013 (World Travel & Tourism Council, 2014).

The travel & tourism sector made up about 10% of the economy in 2012 but that share dropped to 9% in 2013 (ibid, p. 14). This is due to the political situation in the country as well as some other factors. Moreover, the number of tourist arrivals in the country kept decreasing from 2011 to 2013.

Since the tourism industry has been somewhat floundering in the past few years, the room for error becomes very small for businesses in this industry. The political & economic situations are squeezing tourist-related (TR) businesses in Lebanon. This means that these businesses are forced to do more to make up for increasing losses (or decreasing profits) and with fewer resources. There is no telling when the political & economic situation in Lebanon will improve especially since the civil war in neighboring Syria shows no signs of abating.

There are many ways that Lebanese TR businesses can adapt during these times such as implementing downsizing policies and cutting back on marketing & advertising budgets. When economic recessions and tough times affect businesses, the first things to get eliminated are usually marketing budgets. But especially since TR businesses need to do more marketing to make up for lost businesses, this may not be a good idea.

One solution to this problem is to take advantage of Social Media Marketing strategies since they cost little to no resources, perfect for the current economic situation in Lebanon. Social media marketing allows TR businesses to overcome obstacles of limited budgets and decreased business.

Problem Statement

During the past few years, the positive effect of social media on business has been extremely high (Kaplan et al., 2010; Stelzner, 2010; Treem & Leonardi, 2012, p. 143; Baker & Green, 2014).

Moreover, Facebook and Twitter fans of a specific brand are much more likely to recommend and buy from these brands than non-fans (Cruz & Mendelsohn, 2011). But, we don’t need to make sure of social media’s impact on business through research studies. For social media users, which include over 30% of the world, this fact is known. More and more businesses are inserting Social Media marketing tools into their marketing strategies and, in some cases, have even become an integral part of their overall business strategy.

Naturally, one would expect that Lebanese businesses would quickly adopt Social Media Marketing as a key role in their overall marketing strategies but this is not the case. When it comes to the Middle East and especially Lebanon, the region is far behind the West in social media usage. Not only that, when it comes to businesses involved in the tourism industry, there is much room for growth. Little investment in technology is keeping tourist businesses away from maximizing marketing opportunities given by social media.

The Lebanese tourism industry is not taking advantage of social media marketing tactics even though the advantages of doing so are apparent. This presents a great problem especially since the economy is going through a very rough time.

Moreover, Lebanese TR businesses and businesses in Lebanon in general are not adopting social media tools as they should. This presents a huge problem in the waste of resources as well as significant missed opportunities as a larger target audience can be reached via social media enabling businesses that adopt social media marketing tools gain a better chance of success and prosperity.

Purpose of the study

The fruits and advantages of social media marketing tools may take significant time to come about in Lebanon if we are ignorant of the factors that have led to the prevention of widespread social media marketing adoption.

Also, as long as no study goes into the issue of effectively implementing a social media marketing campaign in the Lebanese context, many TR businesses may be lost even if they decide to adopt social media marketing tools.

Additionally, even though there have been numerous studies in the West about effectively implementing social media marketing campaigns, the results of these studies may or may not apply to the Lebanese context. Therefore, it is also the purpose of this study to find out those factors related to effectively implementing social media marketing among Lebanese TR businesses.

At the end, there is no doubt that social media marketing plays an extremely important role in the marketing campaigns and even in the overall success of tourism-related businesses.

Lebanese Tourist-Related (TR) businesses fall far behind the developed world in investing and using SMM. Since there are many benefits of SMM, why is this so? Also, to catch up to the rest of the world, what is the most effective way for Lebanese TR businesses to deploy an SMM campaign? So, it was the study’s purpose to find reasons linked to such low investment & use of SMM by Lebanese TR businesses and to help guide these businesses in effectively using SMM.

Methodology

The purpose of this study is twofold. This study aims to find out exactly what those factors are that are preventing the widespread adoption of social media marketing tools among Lebanese TR businesses. The philosophy used is interpretivism, for an inductive approach to go from specific to general research, the strategy is ethnographic, and the methodology is qualitative. In-depth interviews are used with ten participants from ten different companies. Five companies had high social media ‘visibility’ and the other five didn’t. So, the participants’ answers provided very useful information and solutions for the research problem.

Findings

The results found that among the most relevant factors of little SMM investment & use by Lebanese TR businesses are that many don’t see benefits to using SMM and so don’t support it.

The results also provided useful information on factors for effectively implementing SMM by Lebanese TR businesses including the acceptance of SMM by ownership/decision-makers and the importance of these people in seeing the benefits of SMM. Also, problems with implementing SMM include negative customer feedback and inter-departmental power struggles.

Recommendations include communicating the benefits of SMM to Lebanese TR businesses which is of such high importance to get them to use SMM. There should also be an SMM plan with a consistent schedule outlining the days to add content to social media sites as well as comprehensive monitoring of SM user comments about the business.

At the end, it is the researcher’s hope that the study helped shed light on important aspects of SMM and its relation to Lebanese TR businesses. It is also hoped that the recommendations be taken into consideration by Lebanese TR businesses. If you also ready some tips with some social media experts you can never go wrong with your marketing campaign.

Article Source: http://EzineArticles.com/9405389

What Is Local SEO and 5 Reasons Why It’s Important

What You Don’t Know Online Can Hurt You

How do you know if you need a local SEO strategy? The critical word in this question is “local.” Do you own a business that draws in customers from zero to 15 miles away? Would potential customers looking for your products and services drive up to ten minutes to get to your business? If you can answer yes to these questions, chances are you need to manage your local SEO strategy. Guys from SEO consultants Brisbane develop their local strategy using internal linkings.

So, what is local SEO? And why is it important?

What Is Local SEO?

Local SEO involves optimizing your online presence to attract business from local searches on Google and other search engines. According to Hubspot’s local SEO statistics, 46% of all Google searchers are looking for local information. And 72% of consumers who searched for a local product or service using local SEO near me searches visited a store within five miles.

So, does local SEO work? It sure did if you were one of those businesses. Are you wondering where to start? To illustrate the benefits of focusing on local SEO, we’ve put together a list of five reasons why it’s essential for your business success.

5 Reasons Local SEO Is Essential for Your Business Success

Reason #1 – Your Business Details Appear in Front of Consumers Looking for Your Products and Services

Remember the good old days when you scoured the yellow pages to find businesses offering the products and services you needed? Today, all you do is type the product or service you’re looking for into a search engine on your laptop, desktop, or mobile device. The businesses that provide those products or services will pop up. And, if you type “near me,” it’ll show you everything close enough to drive to from your current location.

Pretty slick. Those local SEO “near me” searches save you time. Just choose what you like, pull up the map and directions, and you’re good to go. If you look at those results carefully, you’ll see they’re populated by online business directories, much like the yellow pages of bygone days.

When you compare local SEO vs. organic SEO, both are still important. You want a content marketing strategy that helps your pages rank in search engine results for specific keywords and keyword phrases (the goal of organic SEO strategies). But local SEO is critical for businesses that serve a localized community. It’s somewhat less important for global companies that draw customers from all over.

Reason #2 – Consistently Accurate Online Directory Citations Boost Your Organic and Local Pack Rankings

You must list your business name, address, and phone number accurately and consistently across the top-ranked local citations and business directories. That information is referred to as your NAP Data (name, address, phone). A search engine bot is more likely include your business in the search engine results pages (SERPs) if it’s confident that your information is consistent and accurate.

That seems fair. Do you think you might get frustrated if Google sent you to a business that isn’t there or gave you a phone number that’s no longer in service? Search engines want to find this basic information about your business in numerous places throughout the internet.

When they find that information in several places-and it’s all consistent and correctthey trust the data. But if Google or Bing, for example, see confusing, inconsistent data, they consider it less valid-less reliable. Therefore, search engines are more likely to bypass you in favor of a business with more consistent NAP Data.

Reason #3 – Your Business Site Gets More Links Back to It from Authoritative, Trusted Sites

Backlinks, or links pointing to your site from trusted, authoritative websites, play an essential role in SEO. They validate your website’s existence, proving that your site is a viable force in the vast internet universe. Additionally, some directory citation sites add a website URL field to their listings and display these URLs as ‘dofollow’ links. That passes valuable link equity to your site. Search engines use backlinks to determine your domain authority, boosting your SEO (as opposed to ‘nofollow’ links, which are nice but don’t give you any juice).

Want another great way to snag a backlink while doing something else worthwhile to build your business? Join the local chamber of commerce or other business group. Doing this will provide a relevant local link back to your website, and you can network at local events. While you’re at these events, you might pick up some business or even more backlink opportunities.

In addition, if you have vendors or are a product provider, you may want them to link to your website as well (with a dofollow link, of course).

Reason #4 – Your Business Will Be Closer to Landing on the First Page of Search Engine Results

Online business directories take up quite a bit of real estate on search engine results pages (SERPs). As a result, local businesses they list in their directories get top billing on local search queries. If you’re not on those lists…

You need to know how to get your business listed in these local citations business directories because you’ll lose out on valuable business. And what you don’t know online can hurt you.

You might have the best pizza in town, but if the guy across town doesn’t find you when he searches for “pizza near me,” he’s going to go buy his pizza from your competitor. And that brings us to Reason #5.

Reason #5 – Your Business Will Gain Opportunities for Third-Party Reviews

Here are the three core pillars for ranking well in the Google Local Map Pack.

  • Relevance

How well do you target the keywords or topics your potential customers would search for on your website?

  • Prominence

How well does your business stand out online?

  • Proximity

How close is your business to the potential customer searching for your products or services?

We’ve touched on relevance and proximity. Now it’s time to talk about prominence: the positive reputation and comments your business enjoys across the internet. How do search engines find this information? Many citations and directories allow customers to post reviews and grade their experiences with local businesses.

If you deliver excellent service, your business will benefit from this added perk. But it’s not enough to get good reviews. You should also respond to them. And, if you get a negative review, don’t sweat it. Just be sure you keep your cool and respond appropriately. Work on resolving the issue as quickly as possible. Even a simple apology is better than no response at all.

More Tips for Local SEO

Local SEO for multiple locations, list all of your staffed locations, including the complete name, address, and phone number on a Contact Us page on your site.

For businesses with 10 or fewer locations, list the complete name, address, and phone number of each location in the sitewide footer.

Make sure people can easily find your phone number on your website-and that it’s clickable on mobile devices.

Just as you want to be consistent on the directories, make sure your NAP Data is consistent across all pages of your website.

If your business serves multiple locations, you need a separate page with unique content for each site. Avoid copying and pasting from one page to the other.

Customize Your Local SEO to Your Business Type

So, what you don’t know online can hurt you. If your business isn’t working on a local SEO strategy, you’re leaving money on the table that your competitor across town will pick up.

Local SEO works well, but it takes time and patience just like organic SEO. That’s why many businesses hire a local SEO agency to put all the pieces together.

Stressing about getting your company’s information entered into business directories? Let our local SEO experts take care of it for you.

Are you looking for a digital marketing agency to help you optimize for local SEO? Precise Creative Is Your Local SEO Solution! Follow these tips for local SEO solutions.

Article Source: http://EzineArticles.com/10456948