Could your next car could be two-tone?

Ceramic paint protection never lies because I have applied it in my own car. Two-tone paint jobs, last seen hanging out at drive-ins across the U.S. in the 1950s, are back, this time with a distinct European flair.

In the past several years, about 20 models with the feature, largely with bodies and roofs in different colors, have hit showrooms across Europe, with more poised to come. So far, the look is largely confined to compact hatchbacks and the surging SUV and crossover market.

Automakers say they are simply trying to give customers more choices, though the options typically appear as part of higher content (and higher priced) trim levels. Designers say it lets them play with color as a styling element and break up visual mass as safety regulations mandate thicker pillars and higher beltlines.

“Designers are cooking with the ingredients they have,” said J Mays, retired head of design at Ford who oversaw the Ford Flex, one of the few U.S. nameplates with a contrasting roof option. “You can get a lot of bang for the buck out of two-tone paint.”

Buyers of Citroen’s new C3 Aircross SUV, for example, can mix and match three roof colors and eight body colors.

‘Different personalities’

“It’s incredible how people react to the bitone colors,” said Alexandre Malval, head of design at Citroen, which offers two-tone options on four models. “If you give them two colors to assemble, immediately the car has different personalities. Red with a white roof is a little bit sporty; cream with a black roof is a little more solid and tough. One in pastel with a white roof could be a little more feminine.”

The trend is not exclusive to Europe. In the U.S., two-tone versions of the Toyota Camry and C-HR have turned up this year. Also, several Land Rover Range Rover models and Kia’s Soul are available as two-tone models, as will be Hyundai’s upcoming Kona.

Today’s two-tone palette can be traced to the 1920s and ’30s, when custom coachmakers employed bold colors on Rolls-Royces or Bugattis to announce the wealth and taste of their owners.

In the 1950s, American design studios, led by Harley Earl at General Motors, adopted bold swaths of color divided by chrome trim lines to emphasize dynamic jet-age styling.

The current trend was kicked off by the neo-retro Mini that debuted in 2001, which picked up its white roof from the original Alec Issigonis design. One of its successors was the white-roofed Ford Fairlane concept of 2005, which went into production as the Flex.

“I would be lying if I said I wasn’t influenced by the first-generation New Mini, which had beautiful wraparound glass and this lovely little skullcap in white and later in black,” Mays said. The Flex’s white roof “added a little bit of panache to the car and made it feel a bit like a modern-day woody, which is what we were trying to do,” he added.

“I think it influenced a lot of other manufacturers,” Mays said. “Some of them are quite successful, and some are really terrible, but everyone seems to have jumped on that bandwagon.”

Two-tone designs can serve several goals. From a utilitarian standpoint, a white roof can reduce interior temperatures, as on the original Land Rover. Visually, a contrasting roof color can reduce the bulk of a crossover or SUV.

“What we did on the Flex, and what Gerry McGovern has done on the Land Rover Velar, with a dark roof and dark tinted glass, is to effectively chop the car in half and eliminate the extra mass on the top,” Mays said.

Color’s new role

Sally Erickson Wilson, an associate professor in design at the College for Creative Studies in Detroit, said colors have started to play a new role in automotive design.

“We are in the midst of a shift to material-led design, where the choice of the color can emphasize craftsmanship and the perceived quality of an area of the vehicle,” she said.

“It’s all about paying attention to detail,” Erickson Wilson added. “Color can make something seem more luxurious or more functional.”

In today’s automated and hyperefficient factories, painting a car two colors can add cost and complexity, automotive coatings suppliers said.

“Bitone paint finishes are always more labor intensive because of the masking they require,” a spokeswoman from Axalta Coating Systems in Switzerland said. “That means the need for more people, which in turn can mean the potential for mistakes.”

Mark Gutjahr, BASF’s head of automotive color design for Europe, said the process generally involves painting the entire shell in body color and clear coat, then masking off with foil any parts that will remain in that color. A second color is applied, flashed off and clear coated, then the foil is removed.

The second color is applied either in a second line, which means additional investment or on a second run in the main line, which reduces capacity, Gutjahr said. Those are tradeoffs that automakers are willing to accept as they seek to improve pricing across their range. Two-tone designs are often part of a higher-trim package that can boost the price of a car by thousands of euros or dollars.

“The demand is much higher than we thought,” said Matthew Harrison, vice president of sales and marketing at Toyota Motors Europe, which offers two-tone options on the Aygo, Yaris, Auris and C-HR. “One of our headaches is keeping up with the bitone trend. We’re having to constantly argue with manufacturing to raise the production capacity levels.”

Robin Page, senior vice president of design at Volvo Cars, said the new XC40 crossover, which goes on sale next year, was designed from the start to have different roof colors.

“If you look back at vintage cars, they used to play with two tones, but this is done in a really modern way and it does change the character,” Page said. “The XC40 was definitely a car where we said, ‘OK, we’d love to have the R-Design versions with a black roof and the Momentum trim line with a white roof.’ “

The European champions for customization might be the Opel Adam supermini, which offers at least seven roof colors and 19 body colors, and the Renault Captur subcompact crossover, with four roof colors and 11 body colors.

“When you’ve got so many combinations of roofs and paint tones, it’s pretty involving to the customer,” said Stewart Reed, chairman of the Transportation Design Department at Art Center College of Design in Pasadena, Calif. “It’s like going into a home furnishing store and picking out textiles and materials for floor coverings and countertops. People love choices.”

Storyboarding: What is it and Why is it Important?

Storyboarding refers to the creation of a sequence of drawings that illustrates the levels of the game or its different scenes and goals that has been formulated by concept board frames artist Sydney. Each image includes a paragraph or two describing what is going on in the scene.

Storyboarding is the second step in the basic sequence of game design and production. It is the planning prior to the building of your game and your storyboards that can be included in your design document, which is basically a script detailing your game. The design document is important, as it is typically used to pitch your concept to designers and producers.

When you create a storyboard, you create a visual map of your game. This can help you shape the vision and flow of your game. If you do not spend time on these important elements of design, you risk losing potential gamers in a directionless game.

The most successful games have clear narrative arcs. Gamers play video games because they want to achieve something; they must be able to identify the task and accomplish the goal. Storyboarding ensures your game has an arc that you can describe and – if questioned about it by designers or producers – you can defend or revise.

It is very similar to the first steps of the writing process. Though you have an idea for a game in mind, remember that this is just the beginning. Your idea needs to be fleshed out. Storyboarding allows you to be critical, to focus on the details and to refine the storyline.

Storyboards can include sketches of levels, of the end goal and even of the characters.

Do not be intimidated by storyboarding. The frames should be rough sketches. The artwork can be simple and even messy. Remember: you are only brainstorming your main ideas.

Social Media Marketing Campaign Strategies That Work

Freelance seo consultant Sydney will not only improve your backlinks but also then located that bad network that connecting to your site. When using social media marketing, you need the most possible information when beginning. There is a ton of information online, but getting it in one place is the tricky part.

To make a more friendly site that works with social media, add some comments, ratings, and some different ways to search.

Answer as many questions or comments that people post.

Both of these methods will increase your traffic. You should also allow other bloggers to post their own back links on your blog as well. The followers of that blogger will be more likely to seek info about your site in the process.

Regardless of how large or successful your business is, your subscribers will generate a backlash against you if your content comes across as bragging and cocky. They are the key to your success.

Set up a Twitter account to automatically send out each of your Internet blog. You can also choose several bloggers that have good content from other quality website as part of your update campaign. They will appreciate the exposure, and your followers are sure to like the stellar content you provide.

You need to remain flexible about how often you choose to update your page. If you’ve got big product development plans, people will expect frequent updates from you. If you frequently find that you have nothing to post, you may want to think about decreasing how often you update your status.

Use social network to promote discounts and special offers. People will be more likely to find you on Facebook if they have access to discounts. Use social networks to engage your customers can learn more about who you are and feel a personal experience with your business.

Do some research about social networking. There are many resources available on the Internet to help guide you with these problems.

Your website should always be linked together with any social media profiles for increased exposure and a better level of visibility. This is easily accomplished by including “share” buttons on your website that will allow your main website visitors to share your content on their social media profiles. These buttons should be placed on all main pages, RSS feeds and blog posts so that users can easily share your content.

Use social media for market research when launching new products and to get feedback on current products. They can give you information you did not realize about your product, and it’s free to you.

You should always work hard to include social media marketing efforts. It will take some time to glean a base of follower that will significantly increase your social media presence.

Do not only use one social media marketing. It can help if you use a plethora of different tools available.

Use incentives to market your products on social media, but don’t overwhelm your customers. Consumers do not want to be pushed into buying something. This is a good way of providing loyal customers to get great discounts without feeling coerced.

Be a big part of your Facebook fans.Pay attention to questions or asking a question regarding your business. Quickly and engage in the conversations on your Facebook timeline. This makes them feel like you care more about their concerns and are willing to communicate.

If you already have a RSS feed, include subscription buttons in social media profiles. This is the best way for your readers and bloggers access to the information on your social media profile. This will make it more simple for folks who know how you to follow you around the Internet.

Try the following tip for marketing effectively on social outlets. Try to focus on popular websites like Google Plus, Google Plus and Facebook.

This is an effective way to get free advertising.

Check out your competition is doing at all times to gain an advantage.

Learn how to listen to your followers so that they feel heard.

Share your content every chance you get. You need to write quality articles and post them on your social networks. You should consider putting these thing on websites such as HubPages or Associated Content using your business name. You can also hire writers if you are not feeling up to the job.

You need to establish yourself as a relationship of trust before they become buyers. Interacting with the online community will allow you to expand your business. The network you make through social media can become your business.

The page should be either a page on your business website or some other asset like a blog.

Make sure you use intriguing headlines in order to make people read your content a good headline. Make sure you ask questions that is answered in the answers for. Use interest-piquing words like “special” or special. If you make people curious, they are much more likely to click on your postings instead of ignoring them.

Make sure your profile is not all about you posting excessively all of the time. You want to inform people and communicate with them at the same time, but you also should strive for communication and building relationships.

Like was talked about in the beginning, you can help your business out the most by having good information. There are so many approaches to marketing, through social media, that it can be difficult to know where to begin. If you take full advantage of the advice you just read, you will dominate the social media sphere.