As the owner of a small or medium-sized business, you may be under the impression that “SEO” (Search Engine Optimisation) is just a fancy marketing term for big businesses and corporations. And you’re not alone – in a recent survey, it was found that while 56% of small businesses have their own websites, only 28% think about SEO.

The importance of SEO in this day and age could not be more prevalent. Neglecting to apply SEO strategies to your website may be as crippling for your business as locking your front doors. So what does seo specialist Sydney do? In a world where most consumers use search engines to find nearby companies, SEO is the difference between being visible or invisible. Here are 5 reasons why SMB’s should use SEO today.

1) Traffic Boost

The traffic going to your website is driven mainly by search engines. Simply putting up a website is not enough to get seen; people have to know you exist in the first place. Every time they use Google or another search engine to find their new job, designer handbag, car repair (or anything else), Google uses special algorithms to determine which websites will show up on the front page.

By using certain SEO strategies, you can be one of the first sites to pop up every time someone needs something related to your business. Without SEO, you will be buried beneath a mountain of competitors.

2) It’s Cost Effective

Most marketing and advertising costs big money, but the only cost of SEO is how much time you spend learning SEO strategies and writing content, or paying an SEO specialist to improve your Google rankings. With a proper SEO campaign maintained over several months, you can expect an ROI several times greater than any Facebook or AdWords advertising, up to 800% or more.

3) Small Businesses Can Beat Big Businesses with Specific Keywords and Other

Localized Advantages

Once you get into SEO, you will start to learn that it’s all about the keywords, which are simply the words and phrases that people enter into search engines. The overall goal of SEO is to write content in which these keywords are used and focused on, making your site stronger and higher ranked when people Google that certain keyword.

So you might think that your chances at success are hopeless; after all, how are you supposed to out-SEO corporations and large businesses that have been doing this for years? Well, small businesses actually have a greater advantage due to long tail keywords. Long tail keywords are long and specific keywords or phrases. As a small business, you also have a smaller and more specific target audience (for example, everyone looking for your product or service in your town or city, as opposed to a global audience). You can hone in on long tail keywords that include your specific location or audience, that big businesses won’t bother tackling. Sure, Toys R Us may get all the “new toys” searches, but your small toy store can capture all the “new toys for young boys in London” searches.

And this isn’t the only thing that helps out small businesses, search engines generally take into account the user’s location with Local Search, meaning you have a better chance to be seen by people in your area. This will only improve with recent updates in which business owners can further personalize their listings.

In addition to this there is also what’s known as “off-page SEO”: this is less about the SEO work you do on your website, and more about improving your reputation in the real world and through social media. It turns out that people are more than willing to talk up a small local business that provide a good service, and the more people are talking about you on the web, the more likely your rankings will rise.

4) Competitors Will Always Have an Advantage If You Don’t Jump Onboard

The internet boom has come and gone, and ignoring what it can offer is just irresponsible for your business. SEO is fact of life these days and most, if not all, of your competitors are certain to be doing this, so you need to get onboard.

You may argue that you already have a stable group of loyal customers who will keep your business afloat, customers with whom you have built up trust before the SEO and social media years. Sure, that may be the case now, but how long until those customers stop needing or wanting the service or product you provide? New customers will not flock to your store like the old ones. Why? Because new customers will be swept away by your competition long before they even hear your name.

5) SEO Will Always Be Around

SEO isn’t something that we’ll ride out. The way search engines work, and the fact Google has an increasingly monopolized hold over search engines and various social media platforms, SEO will always be relevant. The best option is to start working on your SEO as soon as possible if you don’t want your business to drown under the current.

So what are you waiting for? Don’t let the marketing acronyms and jargon scare you away; at the end of the day, SEO is as simple as every other part of running a business. The longer you wait, the further you fall behind. And if you still don’t feel comfortable handling all the technical aspects of SEO, that’s fine; that’s what SEO specialists are for.

Need Some Help? Or Want To Read More About SEO?

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If you have heard about Pilates but you haven’t taken it up yet, you probable need some motivation or some convincing. Injuries sustained from motor vehicle accidents can be fixed by physio Northern Beaches.

This is what this article is all about – 10 Reasons why you should take up Pilates. Pilates is a great exercise. Joseph Pilates invented Pilates exercise to rehabilitate war veterans. It holds in numerous benefits and you can also benefit from Pilates. Here’s why:

Pilates Strengthens Your Core
The main benefit of Pilates is that it strengthens your core muscles (those of your abs, hip flexors and lower back). A strong core ensures that your midsection is firm and lean, it helps you to be better at sport, and it also helps you to move and perform every day tasks better.

Makes you flexible
With every Pilates class you will be more flexible.

Lengthens your muscles
Pilates lengthens your muscles resulting in a leaner and more toned look.

Increased energy
Exercise especially Pilates increases your energy levels naturally.

Faster metabolism
Pilates practice increases your metabolism and you will be burning more calories than before.

Decreased fat percentage
Your fat percentage will lower with regular Pilates practice. Resulting in a leaner fat free you!

Increased lean muscle mass
Your lean muscle mass will increase, giving you the ability to burn calories even in your sleep. Your body will also replace the fat to make room for the new muscles.

Decrease in stress and anxiety

Exercise (especially Pilates) releases feel good hormones and thus decreases stress and anxiety.

A defined and toned body.
Your body will b become more defined and toned with regular Pilates practice.

Tones your whole body
You will get defined, tight glutes (buttocks), lean, slimmer legs and toned, flat abdominals from using this machine regularly. Most machines also tones your upper body. Any offer to become an instructor grab it immediately.

Article Source: http://EzineArticles.com/3538150

SEO specialist Sydney craft a finely-tuned Search Engine Optimisation strategy to get you in front of the right kind of traffic for more conversions, more sales, and – you’ve guessed it – more revenue. A professional SEO consultant is someone who consults with clients on matters regarding Search engine optimization. An SEO consultant provides advice, technical guidance and also hand-on SEO services for their clients. Search engine optimization is a large unregulated industry so when a person calls himself an SEO consultant, that doesn’t tell you much about their actual experience or even their skill.

The first thing you have to do is to make sure you hire the best website optimization consultant because not all SEO companies or consultants are the same. One professional SEO consultant knows more, some charge more; others are willing to work for you and some will work with you. So make sure you decide which one you require.

Here are some things that an SEO consultant should be able to do if you want to be successful online whenever they work to help you get more traffic, sales and exposure.

Present traffic – An SEO consultant analyzes your present traffic so your SEO company will know where you stand as of the moment. Even if you only have little traffic coming in, developing that traffic means it is not necessary for you to begin from square one.

The Layout and Structure of your Site – A good SEO consultant never forgets to look at several points for helping you succeed. They look in the way your site is designed. They will check if you need a little change or if it’s necessary for you to renovate your site totally.

Keyword Research – The SEO company you choose should explore to find out if your website has been productive or not so far. They may help you get benefits from those keywords you consider or they may guide you in a different way. Because of this, they will be able to assist you to take the correct approach and be successful at getting listed for the keywords that seem right.

SMO – Social Media Optimization is an important factor. If you are already doing SMO, your consultant will definitely help you to tweak your approach. And if you are not getting any gain from the power of social media sites (Facebook, Twitter) your SEO consultant will help you plan your approach.

Managing Reputation – Reputation has always been important to everyone – even online. Online marketing requires decent online reputation. A consultant can help you maximize your status.

A professional SEO consultant has so many things they have to look into. SEO is not just about keywords but more importantly, it is about search engines’ picture creation that will help them see your site with great value and relevancy. Therefore, a good SEO company will help you get reputation online and of course help you make sales.

Article Source: http://EzineArticles.com/6657955