Introduction
Guest posting is one of the most powerful ways to build links, but it can also be one of the most difficult strategies to execute. A lot of people fail at guest posting because they don’t do their research before pitching an article idea or because they don’t add value to the discussion after publishing it. In this post, I’ll outline some strategies for using guest posting effectively while avoiding common pitfalls along the way. SEO consultants Melbourne do have guest posting campaign in their list of task to perform.
You must learn to walk before you can run.
The first step to learning how to guest post is simply understanding the basic process. It’s not as difficult as it may seem, but it can be intimidating if you don’t know where to begin. The best place for most people is with a simple blog post about their own experience with guest blogging, which will teach them everything they need to know about the subject and give them confidence moving forward.
Once you get started with this, then you can move onto more advanced strategies that will help improve your rankings and traffic over time.
As tempting as it may be in this fast paced environment, do not skip out on the foundational principles of SEO success.
As tempting as it may be in this fast paced environment, do not skip out on the foundational principles of SEO success.
Always make sure you are optimizing for keywords that are relevant to your target audience. This is important because Google looks at keyword relevance when deciding which pages to show in their search results.
While guest posting can help you build backlinks and drive traffic to your blog, there’s no need to sacrifice great content or user experience simply for the sake of being ranked higher by Google. It’s okay if some people don’t find your page right away; as long as they’re happy once they do find you, then everything will work out just fine!
Do your keyword research and optimize your content for search engines and users alike.
You have to know your audience and their interests to position yourself as an expert in the field. It’s much easier to write about what you know, so think about the keywords that your readers would search for on Google or other search engines.
You may be tempted to throw in a few keywords just to make sure they’re included, but don’t do this unless it fits naturally into the flow of your writing. Readers can tell when someone is trying too hard, and they may even stop reading because of it. Also, remember that using too many keywords can result in penalties from Google—so stick with just one or two per article!
Trust me when I say that guest blogging is not a link building scheme. Guest blogging is a marketing strategy that happens to be very efficient at building quality links.
Guest blogging is not a link building scheme. Guest blogging is a marketing strategy that happens to be very efficient at building quality links.
You see, the fact that you can build links from guest posts does not mean that you should use this as your main objective. The main objective of writing for others is to build up your brand and generate awareness about what you offer so people will want to purchase from you when the time comes.
This includes things as simple as using your target keywords in the title and throughout the article itself, and they extend to technical SEO such as optimizing metadata, using headers correctly and interlinking pages on your site that are relevant to the content of the post.
When you write a guest post, there are a number of ways that you can optimize it for search engines. This includes things as simple as using your target keywords in the title and throughout the article itself, and they extend to technical SEO such as optimizing metadata, using headers correctly and interlinking pages on your site that are relevant to the content of the post.
Guest Posting Tips
- Use keywords in your title – Keywords should be included within at least 5% of titles so that Google knows what your page is about. If creating an article for another site or blog isn’t possible then consider creating one yourself about a topic related to their website/blog if no other option is available.
- Optimize Metadata – There are multiple ways to do this depending on what platform you choose: WordPress plugins such as Yoast SEO rank pages higher when they have optimized metadata so I would recommend using them if you want something more advanced than just typing out some text into Google Search Console (formerly Webmaster Tools) or Bing Webmaster Tools; however both platforms also allow users with accounts access some basic tools which will help optimize how well their website ranks against competitors too!
To increase visibility further, you can promote the content using social media platforms, email newsletters or other channels that you actively use.
You can also try and promote the content further using social media platforms, email newsletters or other channels that you actively use.
If you have a blog and regularly post articles on it, then promoting your guest post on the blog is one of the best strategies to drive more traffic to it. You can share the link in different online forums and groups along with your followers on various social media sites so that they too can read through it.
You can also reach out to influencers in your industry who have large follower bases on their blogs or social media accounts such as Twitter, Facebook etc., for sharing/promoting your guest-posting opportunity with them via email newsletters or direct messages (DMs).
A lot of bloggers use third party services like Buffer or Hootsuite to schedule posts across multiple profiles at once which makes posting easier but still requires a lot of time investment if you want to do everything manually.
Think about which sites are frequented by your target audience and focus on getting your content placed there.
- Think about which sites are frequented by your target audience and focus on getting your content placed there.
- Focus on sites that have a high domain authority, page authority and trust flow.
The next step would be pitching a topic to a related blog. You’ll need to research their latest posts, see what their readers like, and come up with an idea for a post that will engage them just as much or even more than the posts they’ve liked in the past.
Next, you need to pitch your idea to a blog owner. If you’re lucky and the blog owner is interested in working with you, they’ll give feedback on your pitch and let you know if they think it will work well for their site (or not). You can also ask for feedback if you don’t know whether it will be accepted or not.
This may seem like a lot of work just for one guest post but once the post goes live on their website, there are many benefits:
- Your article will get exposure which could drive traffic back to your own site
- You may get comments left by readers as well as direct links back to any other content that was mentioned in the article (like affiliate products)
- The more popular blogs have more influence than smaller ones so getting published on them can help increase rankings from search engines such as Google
When it comes time to write, give everything you’ve got! Be detailed in your explanations, add personal anecdotes or experiences if they help make a point and always share useful information with your reader.
When you are writing a guest post, remember that the reader is your primary concern. Give them the best information possible and make sure it is easy to understand.
For example: “In order to get more traffic on your website, you should do X.”
This is not very helpful because there are many ways that one could go about doing X. What if they already tried X? What if they tried Y instead? How will this help me get more traffic on my website?
Instead: “I have personally found that when I do X first thing every morning, it helps keep me motivated throughout the day.” Now we have an actual piece of advice for how someone might be able to increase their traffic!
Conclusion
The goal of guest blogging is to create content that is both interesting and valuable to your readers. To do this, you need to put in the time and effort into ensuring that you’re creating something truly worth reading. This means doing keyword research, crafting an enticing headline and developing content that answers their questions with useful information. Learn more on how to do guest blogging.